Marketing & Sales
epub |eng | | Author:Joseph Turow

While many, if not most, loyalty programs can offer real value to shoppers, their unstated aim is also to train people to give up personal data willingly. shopkick, which pioneered ...
( Category: Consumer Behavior April 26,2017 )
epub |eng | 2017-03-30 | Author:Aluisy, Gabriel & Aluisy, Gabriel [Aluisy, Gabriel]

Collateral Materials The most often used form of traditional marketing is collateral materials. These are business cards, brochures and other printed materials that the club has produced. Some clubs use ...
( Category: Marketing April 25,2017 )
epub |eng | 2016-09-26 | Author:Sam Kerns [Kerns, Sam]

Okay, are you ready to move on? Next, we’re going to tap into your creative side to begin thinking about your brand’s identity. What is that? Let’s go to the ...
( Category: Marketing & Sales April 7,2017 )
epub |eng | 2016-11-02 | Author:Dave Green [Green, Dave]

What you can do is to add your keywords in some of these tabs. So instead of just putting your name on the AUTHOR tab, you’ll add keywords related to ...
( Category: Marketing & Sales March 25,2017 )
epub |eng | 2017-03-08 | Author:Cory Keith [Keith, Cory]

Wait for the highlights to finished and then stop recording. Press F10 for the STOP recording shortcut. To Summarize 1 – Choose a recent game from professional or premium 2- ...
( Category: Advertising March 25,2017 )
mobi |eng | 2017-03-02 | Author:Dave Bass

4 - Shitty first drafts are encouraged Look, no writer is such a genus that they have their first draft shining in gold. I don’t care if you’re James Patterson ...
( Category: Marketing & Sales March 22,2017 )
epub |eng | 2016-10-17 | Author:Tim Wu

Eventually, one thing led to another. “Of course, I had no idea what I was saying; much of what I said was based on what I had seen on General ...
( Category: Direct March 22,2017 )
epub |eng | 2016-04-04 | Author:Robert Solomon

Creative Strategy Account Name Specific Assignment Name Job Number Date Key Fact A one- or two-sentence distillation of the current consumer marketing situation or environment. What consumer problem must the ...
( Category: Advertising March 22,2017 )
epub, azw3 |eng | 2016-10-04 | Author:Clayton M. Christensen & Karen Dillon & Taddy Hall & David S. Duncan [Christensen, Clayton M.]

Experiences and Premium Prices In my classroom I share an illustration with my students to highlight how to think about innovating around jobs. It’s just a simple representation, but it’s ...
( Category: Consumer Behavior March 22,2017 )
epub |eng | | Author:Frederick Allen

Hobbs’s path to the top was unorthodox, to say the least. In the late 1930s, the fertilizer and cotton oil business run by Nell Woodruff’s uncles in Athens, Georgia, was ...
( Category: Infrastructure March 22,2017 )
epub, mobi |eng | 1998-11-01 | Author:Maltz, Maxwell [Maltz, Maxwell]

Most top sales pros turn their noses up at canned, scripted presentations. They know that delivering the same presentation to different prospects gets very poor results. Each audience deserves a ...
( Category: Sales & Selling March 22,2017 )
epub |eng | 2014-07-15 | Author:James J. Farrell [Farrell, James J.]

Americans go to malls for many reasons. We’re “just looking” for stuff and the self, commodities and community, novelty and time, and, of course, a bargain. We’re hoping to buy ...
( Category: Retailing March 22,2017 )
mobi, epub |eng | 2014-09-09 | Author:Adam Clarke

This solution is easily fixed by building links to your site, with some of the links with your brand name as the anchor text. This can take up to a ...
( Category: Web Marketing March 22,2017 )
epub |eng | 2016-03-21 | Author:John H. Johnson

AMERICA’S PASTIME If you’re a sports fan, you’ve probably seen and heard more than your fair share of cherry-picked statistics. Imagine this: it’s 1988, and you’re watching game one of ...
( Category: Decision-Making & Problem Solving March 22,2017 )